SOFIA ZDENKA VIETS
Sofia operates where commercial intelligence and relationships converge.
With experience in client acquisition strategy, luxury brand market intelligence, and commercial development across the UK and EMEA — she brings analytical insight and discretion to environments where both are essential.
Master's in Luxury Brand Management, Regent's University London
UK
BRADLEE WILSON
Bradlee understands the language of sales and the psychology behind it.
With over a decade of experience, he has advised within high jewellery and ultra-high-net-worth environments, cultivating growth through trust, relationship intelligence, and long-term client loyalty.
Across the U.S. and U.K., he has guided sales team engagement strategy, operational retail performance, and client development at scale.
USA
ALEJANDRA GIRON
Alejandra works where ambition meets structure.
Her work spans business development, market growth, and client strategy across consulting, public, and private sectors — with a track record of translating complex opportunities into measurable commercial results across the U.S., and Latin America.
STEM-designated MBA, Georgetown University.
LATAM
SOFIA ZDENKA VIETS
UK
Sofia operates where commercial intelligence and relationships converge.
With experience in client acquisition strategy, luxury brand market intelligence, and commercial development across the UK and EMEA — bringing analytical insight and discretion to environments where both are essential.
Master's in Luxury Brand Management, Regent's University
BRADLEE WILSON
USA
Bradlee understands the language of luxury and the psychology behind it.
With over a decade of experience, he has advised within high jewellery and ultra-high-net-worth environments, cultivating growth through trust, relationship intelligence, and long-term client loyalty.
Across the U.S. and U.K., he has guided engagement strategy, retail performance, and client development at scale.
ALEJANDRA GIRON
LATAM
Alejandra works where ambition meets structure.
Her work spans business development, market growth, and client strategy across consulting, public, and private sectors — with a track record of translating complex opportunities into measurable commercial results across the U.S., and Latin America.
STEM-designated MBA, Georgetown University.
the Arcana team
Where Strategy Takes Shape
Intelligence without structure is noise.
Instinct without grounding is a gamble.
We built Arcana Strategy on the belief that the two, working together, is where the real advantage lives.