Privacy notice

Arcana Strategy Group Ltd · Version 1.1 · Effective 20 August 2026

1Introduction and scope

This notice is issued by Arcana Strategy Group Ltd ("Arcana", "we", "us", "our") in accordance with Articles 13 and 14 of the UK General Data Protection Regulation ("UK GDPR") and the Data Protection Act 2018. It sets out how we process personal data obtained through this website, and the rights available to you in respect of that data.

This notice applies to personal data we obtain in our capacity as controller, being data collected through this website and any correspondence arising from it.

This notice covers personal data collected through this website. Personal data handled in the course of a client engagement is governed by the arrangements agreed with the client firm concerned.

2Controller identity and contact details

The controller in respect of the processing described in this notice is:

EntityArcana Strategy Group Ltd
Registered office207 Regent Street, Floor 3, London W1B 3HH, United Kingdom
Registered inEngland and Wales, company number 17169021
ICO registrationZC139331
Data protection contactarcanastrategy.group@gmail.com

3Personal data processed, purposes and lawful bases

Enquiries submitted through this website

Categories of data. First name; last name; email address; the subject category selected; the content of your message; and, where you choose to supply it, a telephone number. Supply of the telephone number is optional; the remaining fields are required in order to submit an enquiry.

Purposes. To receive, assess and respond to your enquiry; to conduct any correspondence arising from it; and to maintain a record of that correspondence.

Lawful basis. Article 6(1)(f) of the UK GDPR — processing necessary for the purposes of our legitimate interests, namely receiving and responding to enquiries concerning our services. We have carried out a balancing assessment and consider that this processing does not override your interests, rights and freedoms, on the grounds that the data is volunteered by you for the express purpose of obtaining a response, is limited to what that response requires, and is not used for any further purpose.

Recipients within our organisation. Enquiries are delivered to a mailbox accessible only to the three directors of the firm.

Further use. We do not use enquiry data for marketing, and we do not add enquirers to a mailing list.

4Cookies

This website does not use analytics, advertising or tracking cookies. Cookies strictly necessary for the site to function may be set, which under regulation 6(4) of the Privacy and Electronic Communications (EC Directive) Regulations 2003 do not require consent.

If we introduce analytics or any other non-essential cookies, we will obtain consent before they are set and update this notice accordingly.

5Recipients and processors

We disclose personal data to the following categories of recipient, each of which acts as a processor on our behalf under a written agreement:

RecipientFunction
Netlify, Inc.Website hosting and processing of contact form submissions
Google LLCProvision of the email service through which enquiries are received and retained

We do not disclose personal data to any other third party save where required to do so by law, by a court of competent jurisdiction, or by a regulator acting within its powers.

6International transfers

Our directors are located in the United Kingdom, the United States and Latin America, and the processors identified at section 5 operate internationally. Personal data may accordingly be transferred to, stored in, or accessed from countries outside the United Kingdom.

Where personal data is transferred outside the United Kingdom, that transfer is made on the basis of the transfer mechanisms operated by the relevant processor, which may include UK adequacy regulations, the UK International Data Transfer Agreement, or the UK Addendum to the European Commission's Standard Contractual Clauses. Details of the mechanisms applied by each processor are set out in that processor's published documentation, and may be obtained from us on request.

7Retention

CategoryRetention period
Enquiries not resulting in an engagementTwenty-four months from the date of last contact, after which the record is deleted
Enquiries resulting in an engagementTransferred to the corresponding client record and retained for the duration of the relationship and any subsequent period required by law or by our professional and contractual obligations

We review enquiry records twice yearly and delete those that have reached the end of the applicable period.

8Your rights

Subject to the conditions and exemptions in the UK GDPR and the Data Protection Act 2018, you have the following rights:

  • Access (Article 15) — to obtain confirmation of whether we process your personal data and, if so, a copy of it together with the information set out in that Article.
  • Rectification (Article 16) — to have inaccurate personal data corrected and incomplete data completed.
  • Erasure (Article 17) — to have personal data erased in the circumstances specified.
  • Restriction (Article 18) — to have processing restricted in the circumstances specified.
  • Portability (Article 20) — to receive personal data you have provided to us in a structured, commonly used and machine-readable format, where processing is based on consent or contract and carried out by automated means.
  • Objection (Article 21) — to object, on grounds relating to your particular situation, to processing carried out under Article 6(1)(f). Where you object, we will cease processing unless we demonstrate compelling legitimate grounds which override your interests, rights and freedoms, or the processing is required for the establishment, exercise or defence of legal claims.

Requests should be addressed to the contact details at section 2. We will respond within one month of receipt. Where a request is complex or where a number of requests are received, that period may be extended by up to two further months, and we will notify you of any extension and the reasons for it within one month of receipt.

9Automated decision-making

We do not carry out automated decision-making, including profiling, producing legal effects concerning you or similarly significantly affecting you, within the meaning of Article 22 of the UK GDPR.

10Security

We maintain technical and organisational measures appropriate to the risk, in accordance with Article 32 of the UK GDPR. Access to enquiry data is restricted to the three directors of the firm, and is protected by the access controls and encryption in transit provided by the providers identified at section 5.

11Consequences of not providing data

Provision of the data identified as required at section 3.1 is necessary in order for us to receive and respond to an enquiry submitted through this website. If it is not provided, we will be unable to respond. There is no statutory or contractual requirement to provide it, and you may contact us by other means.

12Complaints

If you consider that we have not handled your personal data in accordance with this notice or with applicable law, we ask that you raise the matter with us in the first instance using the contact details at section 2, so that we may investigate.

You have the right to lodge a complaint with the Information Commissioner's Office, the supervisory authority for data protection in the United Kingdom:

Information Commissioner's Office, Wycliffe House, Water Lane, Wilmslow, Cheshire SK9 5AF
Telephone 0303 123 1113 · ico.org.uk

Exercise of that right is without prejudice to any other administrative or judicial remedy available to you.

13Amendment

We may amend this notice to reflect changes in our processing or in applicable law. The version number and effective date above indicate the current version.